Union Ideas

Powerful branded content that brought the compelling ideas in Union Seminary's classrooms into the world.

Client: Union Seminary
Role: Creative, Production and Post-Production

Union Seminary in New York City was looking for a new flagship web video that would let prospective students know who they were and what they were about. However, they wanted something different than the typical “who we are” video.

We put our heads together and came up with “Union Ideas” – a series of 20 videos featuring some of Union’s most distinguished faculty presenting their most compelling ideas in the some of the beautiful spaces that students take classes in at Union. These branded videos gave Union a strong content marketing strategy when videos were shared as helpful, compelling pieces of content across social media, traction that a simple informational video would never have gotten.

Additionally, we worked with great animators to create motion graphics that helped better explain the concepts, as well as keep the information compelling.

See all of the videos below: