Humane Society: "Every Living Thing" Campaign

Showing the divine beauty in animals and the necessity to care for them.

Client: Humane Society of the United States, Clapham Group
Role: Creative, Production and Post-Production

Created for the Humaine Society of the United states as a part of their “Every Living Thing” campaign around their Evangelical Statement on the treatment of animals. Starting with just a few adjectives and a “feeling” that we were trying to nail, Storytellers created this piece, targeted at evangelical Christians, to compel them to sign a statement regarding the ethical treatment of animals.

Shot across four states, the video focuses on many types of people, from a farmer to a horse trainer to young urban professionals who all see different reasons for integrating humane treatment of animals into their lives.