Zazzi by FashionTeq

FashionTeq wanted a sleek, sexy, fashion video to premiere their new fashion-conscious wearable tech for women. We gave it to them.

Zazzi is a smart jewelry wearable that has crowdfunded on IndieGoGo and Dragon Innovation. They approached us to create a video that not only highlighted the functionality of the wearable, but emphasized the aesthetic and aspirational lifestyle that the product represented. In return, we gave them a fashion film shot in the heat of New York City’s meatpacking district and in the stylish High Line Hotel.

Using top model, styling, and cinematography talent in NYC, we transformed the Zazzi from a tech product into a genuine fashion accessory.